The Dutch company AXA is experienced in locks and lightning. A strategic product design process helped to design an innovative product for the company. The Luxa-ride is a saddle for aged people and convenience-lovers. Slowing down your bike, the saddle will move downwards to contact the ground and stop easily. Cycling again, and having enough speed to drive steadily, the driver can move the saddle upwards and have a comfortable cycling-posture.